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ASICS

It is amazing how Latin phrases can pop up even where you might least expect them.  This week my husband took our eldest son shopping for athletic shoes.  Michael returned home excited over his new shoes and his latest Latin discovery.  He purchased a pair of ASICS runnings shoes.  I had never thought to wonder at what ASICS meant, but the tag on the shoes explained the inspiration behind the brand name.

Animus Sanus In Corpore Sano

A famous Latin quote meaning “a sound mind in a sound body.”

Here is what ASICS.com says about the history behind the name.

In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase “Animus Sanus In Corpore Sano”, which when translated expresses the ancient ideal of “A Sound Mind in a Sound Body.” Taking the acronym of this phrase, ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness.

Caveat:  Some ASICS sites and apparel will misquote the phrase as anima sana in corpore sano. Sadly this shows a lack of classical knowledge on the part of the editors.  Anima is a first declension noun meaning “life” or “breath.”  Animus is a second declension noun that means “mind” or “soul.”  It is the latter that is included in the ancient phrase, and would best fit the ASICS motto as they state it in English.

2 Responses to “ASICS”

  • Rachel Weight:

    That is so cool! Thanks for sharing!

  • This is certainly a really good read for me, Must admit that you are one of the greatest bloggers I ever saw.I appreciate you posting this interesting article.I’ve been surfing online more than 3 hours today, yet I never found any interesting article like yours. It is pretty worth enough for me. In my opinion, if all website owners and bloggers made good content as you did, the net will be much more useful than ever before.

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